By Akanksha Rana (Reuters) - EBay Inc beat Wall Street estimates for quarterly revenue and profit on Wednesday, as efforts to make its platforms easier to navigate attracted more customers, coupled with growth in its advertising and payments businesses. The company's shares rose nearly 7% to $41.60 in extended trading. EBay, facing intense competition from Amazon.com Inc and Walmart Inc , has focussed on its promoted listings programme and payments business, as well as worked to make its platform simpler to use through the introduction of grouped listings and personal recommendations
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